Cover of the Notion Template
Build Trust

Build Your Aviation Brand and Website Without Guesswork: Free Notion Template

Most aviation professionals know they need a better brand and website. But knowing where to start? That’s the hard part.

We’ve made it easier.

We just released the Runway Vector DIY Brand & Website Kit, a free Notion template designed to help brokers, operators, consultants, and aviation founders get their brand aligned and online-ready.

It’s free (you can pay what you want on Gumroad) and built specifically for aviation pros who want clarity before they hire anyone or redesign anything.

👉 Download the free kit here

What’s Inside the Kit?

#1 - Aviation Brand Personality Diagnostic

Nail your tone, values, and positioning in minutes. No buzzwords. Just a clear identity that matches how you work.

#2 - Flight-Plan Business & Marketing Workbook

Define your audience, sharpen your offer, and map your marketing goals with zero fluff.

#3 - Website Copy & Landing Page Template

Write your site copy without staring at a blank page. The structure is done. The messaging prompts are tuned for the industry.

All in one Notion doc you can duplicate and fill out at your own pace.

Who This Is For

This is made for:

  • Solo brokers who want to stand out in a crowded market
  • Aviation consultants who want to position themselves as premium
  • FBOs, MROs, and charter operators planning a website refresh
  • Anyone in aviation trying to build a digital presence that actually works

Whether you’re just getting started or cleaning up a brand that’s grown messy, this is your starting block.

Why It Works

Most aviation websites and brands fail because they skip strategy. This kit fixes that.

It helps you:

  • Clarify what you offer and who it’s for
  • Write sharp, high-converting website copy
  • Make better decisions about design, messaging, and content
  • Speed up your conversations with designers, developers, or marketers

You don’t need a strategy workshop or an expensive consultant. You need structure, guidance, and zero guesswork.

Why We’re Giving It Away

We work with aviation brands every day. And most of them struggle with the same things:

  • What makes us different?
  • What should my website say?
  • How do we get more qualified leads?

This kit solves 80% of those problems. And we’d rather see more good brands in aviation than keep it to ourselves.

If you find it valuable, great. If you want help turning it into something real, we’re here for that too.

👉 Download the Runway Vector DIY Kit (Free — pay what you want)

FAQs

Will I be able to update the site myself?

Yes. That’s the whole point. We build on platforms that let you and your team make updates without needing to call a developer.

You’ll get training and documentation so you can manage listings, add blog posts, or update pages without breaking anything.

Can I build my aviation site on Wix or Squarespace?

Yes — especially if you’re just starting out or testing an idea. The issue isn’t the platform. It’s the execution.

If you can design it well, write strong copy, and customize it to stand out, go for it. But if you leave everything default — the fonts, layout, sections — you risk looking like everyone else. That’s a problem when you’re trying to build trust in a high-ticket, high-trust industry.

In short: use whatever platform you want — just don’t look like a template.

Why not just use a WordPress template?

You absolutely can. WordPress is a solid platform. The challenge isn’t WordPress itself — it’s everything around it.

Most themes are bloated with features you don’t need. You’ll likely end up managing plugins, performance issues, backups, security updates, and bugs — or needing a developer for every change. That’s fine if you have technical support in-house.

But our clients usually prefer a platform where they (or their team) can update listings, edit pages, and stay independent without worrying about breaking something.

That’s why we use Webflow — it’s fast, secure, and made for non-technical teams.

I’ve seen agencies offering websites for $1,500 why would I pay more?

You’re not just paying for a site. You’re paying for strategy, performance, design that builds trust, and a system that helps you grow without handholding.

Most low-cost options are built fast, look generic, and require constant tweaks after launch. That gets expensive over time, not just in money, but in lost leads, broken trust, or your own time spent fixing things.

If you want a site that feels premium, converts better, and helps close high-value deals, that takes more than just a page builder. It takes clarity, alignment, and attention to detail.

Can you help me build or improve my personal brand as a broker?

Yes. We help aviation professionals sharpen their online presence, streamline their assets, and build brands that drive deal flow.

How often should I post on LinkedIn to stay visible?

Once a week is enough. The goal is consistency, not virality. Post insights, deal lessons, or smart questions to stay top-of-mind.

What are the most important assets for a broker’s personal brand?

Clean headshots, a sharp LinkedIn profile, proof of results, and ready-to-send materials like bios and one-pagers. These build trust fast.

Do I need a big social media following to build a brand?

No. You need visibility with the right people. A few hundred targeted connections and consistent posting is more valuable than 10,000 random followers.

Why does personal branding matter in aircraft sales?

Because deals are built on trust. A strong personal brand shows clients you’re credible, consistent, and capable before you ever speak.

I’m not technical. Will I be able to use this?

That’s the point. We design everything with non-technical users in mind. After the launch, you’ll have full control and the confidence to update your site without relying on a developer.

What if I already have a website? Can you improve it without starting from scratch?

In many cases, yes. If your current brand and content are solid, we can rebuild your site on a better platform or improve what you already have. If not, we’ll help you rethink it from the ground up.

Do I need to manage the website myself once it’s done?

You can, yes. We build everything in Webflow, which makes it easy to edit content, add listings, or update pages without needing to code.

How long does it take to build an aviation website?

Most projects take between four and eight weeks depending on the scope. Smaller sites can launch sooner. Larger brand overhauls may take a little longer.

What’s the difference between a regular website and an aviation-specific website?

An aviation website is designed for a high-trust, high-value audience. It needs to handle listings, booking tools, and technical information while still being simple to use. Most standard templates don’t offer that.

Can I improve SEO without hiring an agency?

Yes—but only if you have time to learn and apply the basics. Focus on writing original, helpful content, improving page speed, and keeping your business details consistent online. For a faster and more strategic result, working with a specialist studio like Runway Vector helps avoid common pitfalls and gets you results sooner.

What’s the best platform for SEO-friendly aviation websites?

We use Webflow, which gives our clients full control, fast load times, and built-in SEO tools. Unlike WordPress, it doesn’t require constant updates or plugins, which reduces security risks and keeps your site running fast and clean.

How do I know if my aviation website is hurting my SEO?

Check your site speed, mobile usability, and whether each page has a unique meta title. If your content is copied from manufacturers, or your site is slow on mobile, these are red flags. Tools like Google Search Console or PageSpeed Insights can give you a quick health check.

What keywords should I use for an aircraft brokerage website?

Start with service-specific and location-based terms like:

  • “Aircraft broker Los Angeles”

  • “Gulfstream G550 for sale”

“Jet acquisition specialist USA” Avoid industry jargon. Use phrases your ideal client might actually search for. Tools like Google Keyword Planner can help you find them.

Why isn’t my aviation website showing up in local searches?

If your website isn’t appearing in Google Maps or nearby search results, you may be missing a properly set up Google Business Profile or consistent business info (name, address, phone) across platforms. Local SEO helps operators, brokers, and FBOs stand out in their city or region.

How do I get my aircraft listings to show up on Google?

To get your listings found, use structured data (schema markup) and create individual pages for each aircraft with original descriptions and specs. Include clear meta titles and make sure the page loads fast. This helps Google understand your content and rank it for relevant searches.

What is SEO for private jet charter companies?

SEO for charter companies is the process of optimizing your website so it ranks higher on Google when people search for services like “private jet charter New York” or “on-demand flights near me.” It includes using relevant keywords, improving mobile performance, and creating content that answers client questions. Done right, it brings in more qualified leads without paid ads.

What does it cost?

Projects start at $8,000. Most clients see ROI after one or two closed deals.

Can I update the site myself?

Yes. We provide training and handoff tools so you can manage updates independently.

How long does a full brand and website take?

Usually 4 to 6 weeks, depending on client availability and feedback.

What’s included in a branding project?

Typically a logo, full visual system, website, pitch decks, and proposal templates. All scoped clearly up front.

What platform do you use for broker websites?

We use Webflow. It’s secure, fast, and easy to update without a developer.

Can I just use LinkedIn instead of a website?

LinkedIn helps, but doesn’t replace a professional site. You need full control of your message and presence.

I already get referrals. Do I still need branding?

Yes. Most referrals will still look you up. If your materials look dated or unclear, you can lose the lead before a call.

Can you help with content and branding for my aviation business?

Yes, absolutely. We can support you with messaging, brand strategy, and professional copywriting so your website looks sharp and speaks directly to the people you’re trying to reach.

How much does aviation web design cost?

It depends on the scope. We offer one-time builds, retainer-based support, and full brand-and-website packages. Everything is tailored to your stage, goals, and aviation niche.

How often should my aviation website be updated or maintained?

Regular updates keep your site secure, fast, and aligned with your goals. Webflow makes it easy to update content yourself, but we also offer ongoing support for design improvements, performance tweaks, and growth features.

How do you ensure our website is mobile-friendly?

Every site we build in Webflow is fully responsive. We optimize layouts, navigation, and load times specifically for mobile users, and we test across real devices to make sure everything works seamlessly.

Can you integrate advanced features like virtual tours or 3D models?

Yes, we can integrate features like 360-degree tours or 3D aircraft models by embedding third-party services. Just keep in mind these come with added costs for the service itself, the integration work, and future maintenance. Unless these features bring real value or differentiation, we usually recommend keeping things simple and easy to manage.

How do you make sure our aviation website is easy to navigate?

We keep things simple. Clear menus, logical page flows, and intuitive design help visitors find what they need quickly, usually within two or three clicks. That reduces friction and increases conversions.

Why does my aviation business need a specialized website design?

Aviation businesses serve a high-trust, high-stakes audience. Whether you work with brokers, charter clients, or maintenance crews, your site needs to reflect speed, clarity, and professionalism. A tailored design helps you stand out and meet those expectations.

Stop missing opportunities, book a free discovery call.